Welcoming Jayeeta Poddar Choudhury as WHIS Ambassador for Social Prescribing in India

We are thrilled to officially announce the appointment of Jayeeta Poddar Choudhury as the WHIS Ambassador for Social Prescribing in India.

Jayeeta brings a wealth of expertise, passion, and innovation to the World Health Innovation Summit (WHIS) community, driving creative health solutions that intersect culture, mental health, and community empowerment.

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A Visionary in Creative Health and Social Prescribing Based in Kolkata, West Bengal, Jayeeta is the Founder of Purple Karigar, a ground-breaking initiative dedicated to artisan empowerment and community well-being. As a National Institute of Fashion Technology (NIFT) alumnus and needle-art expert with over 25 years of experience in handicraft design and artisan training, she has mastered over 100 distinct forms of hand embroidery.

Her flagship initiative, “Mental Well-Being Through Needle-Art,” utilizes traditional hand needlework as a non-clinical cognitive therapy and meditative practice. The program promotes mindfulness, emotional healing, social inclusion, and economic independence for vulnerable and disabled communities. Her transformative work earned her the prestigious Startup Brilliance Award 2026.

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Active Engagement in Global Social Prescribing Alliance (Powered by WHIS) Special Interest Group Meetings Jayeeta has been a prominent speaker and valued contributor at our monthly GSPA Special Interest Group (SIG) meetings. Through her regular presentations, she has shared practical insights into how creative arts can be integrated into social prescribing pathways to improve mental health outcomes at the grassroots level. Her contributions to our monthly SIG sessions have highlighted the power of non-clinical interventions in fostering community resilience and supporting global health goals.

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Expanding Social Prescribing Across India As WHIS Ambassador for Social Prescribing in India, Jayeeta will lead efforts to expand social prescribing models, advocate for creative health therapies, and build collaborative networks across healthcare, design, and social care sectors.

Please join us in celebrating Jayeeta Poddar Choudhury’s appointment and supporting her vital work in redefining healthcare through creativity, culture, and community.