Loneliness has quietly become one of the most serious public health challenges of our time. Globally, it’s linked to higher risks of heart disease, cognitive decline, and premature death — leading some researchers to call it “the new smoking”. In Norway, experts estimate that around 100 people die every hour from diseases where loneliness is a contributing factor. (Ref: forskning.no)
But while the statistics are alarming, there is real hope — particularly through social prescribing, a model that connects people to meaningful social and community activities as part of their health care.
Why Loneliness Matters
Loneliness isn’t just an emotional state. It affects physical and mental health, increases the risk of chronic disease, and adds pressure to health services. Importantly, loneliness can strike anyone — young or old, socially active or isolated. That’s why targeted interventions are essential. (Ref: forskning.no)
Social Prescribing: A Proven Approach
Social prescribing is gaining traction internationally. Rather than treating loneliness solely with medication, it allows health providers to refer patients to community programs that strengthen social connections — from hobby clubs and choirs to volunteer activities and support groups.
This approach addresses the root of the problem: meaningful human connection. And it’s exactly the work we champion at the Global Social Prescribing Alliance (GSPA).
Our Work in Norway with Hordaland Røde Kors
Through our partnership with Hordaland Røde Kors, we are helping implement social prescribing initiatives that make a tangible difference in people’s lives:
- Community engagement: Connecting isolated individuals with local clubs, volunteer opportunities, and group activities.
- Personalized support: Ensuring people feel welcomed, confident, and able to maintain meaningful relationships.
- Collaboration with healthcare providers: Embedding social prescriptions into routine care to ensure loneliness is addressed as a public health concern. This is a model for how local organisations, healthcare systems, and social innovators can work together to reduce loneliness and improve wellbeing.
A National and Global Movement
Norwegian researchers and policymakers are increasingly recognizing loneliness as a serious public health issue. Expert recommendations are shaping a national strategy to tackle loneliness, with a focus on evidence-based and actionable interventions. (Ref: forskning.no)
At GSPA, we are proud to contribute to this global and national movement. By connecting people, organizations, and healthcare providers, we’re helping to create a society where no one has to face loneliness alone.
Conclusion
Loneliness may be widespread, but it is not inevitable. Through social prescribing, community partnerships, and sustained action, we can help individuals feel connected, supported, and empowered. Together with partners like Hordaland Røde Kors, the Global Social Prescribing Alliance is turning research into action — building healthier, more connected communities in Norway and around the world.